Farfetch x Thrift+

A short social first campaign to promote Farfetchs new sustainable shopping service, in partnership with Thrift +

The video stars Susie Bubble (who is hailed as one of the internets first Fashion bloggers)

As it was for IGTV i wanted the video to feel much more personal. Being giving the option to shoot inside Susie’s home I opted to shoot the video spot on mobile. Using a Multicam Iphone set up.

Directed by Selasi Ayettey for Farfetch 

Art direction by Charlie Miles

Edited by Nicole Markhoff

produced by Farfetch

WATCH HERE